What should SaaS companies prioritize when redesigning their product?

Neil Stancliff — Wed, 22 Jul 2026 15:46:00 +0000

Redesigns fail more often from bad prioritization than bad execution. Order that usually works:

Fix core user flows first (signup, onboarding, main task completion) before touching visual style
Talk to actual users about where they get stuck don't guess based on internal opinions
Redesign in phases, not all at once a full rebuild without validation is risky
Keep what's already working; redesigns don't need to touch everything

A lot of teams jump straight to a visual refresh because it's the most visible change, but it rarely moves the metrics that matter. Working with a team that does SaaS UI/UX design day in and day out helps catch which parts of the product actually need rework versus what just feels outdated.

Developers Forum for XinFin XDC Network: Neil Stancliff

What should SaaS companies prioritize when redesigning their product?